The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. That. It was the first time in a while where we didn't have a decline on NBC. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. Photo credit: eliduke on Visualhunt.com / CC BY-SA Those numbers of course, dont tell the entire story. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. Photo credit: PDA.PHOTO on Best Running / CC BY-ND NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. The NASCAR ratings for the 2022 season are the best they have been in four years. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. It was a radical change to a sport that didnt need radical changes. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. Not all, of course, but most. NASCAR did (and still does) market the possibility of spectacular wrecks. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. 2.27.2023. But it's an uphill fight for us and a lot of other sports properties. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. By Jack Davis June 22, 2020 at 8:10am. There are not many. So that's household using televisions. That's the first time in a decade that that has happened, Hebrst said. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. (Photo by AaronP/Bauer-Griffin/GC Images). So more people are tuned into Amazon prime or Netflix Dover is a 1-mile track, and 11 laps does not take long. On declining ratings throughout NASCAR and other sports. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. For the first time in over a decade and a half, they seem to be headed in the right direction. The Great Recession that swept across the landscape starting in 2008 changed everything. Photo credit: balpeck on Best Running / CC BY-SA Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. [Nielsen estimates from ShowBuzz Daily 3.9]. With 38 race weekends, NASCAR doesn't take too many in-season . NASCAR sits on an upward trajectory for the first time in a while. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). The Patriots domination was great for the NFL. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? Many former fans consider this state of affairs to be ridiculous. They are now just one part of a bigger picture: one pixel of a screenshot. This comes after an all-time low for a non-delayed Daytona 500 one week ago. What might have been acceptable, even colourful, in the last century just doesnt cut it today. News. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. This was a problem that actually needed to be addressed and wasnt. The half-mile dirt track was a success on many levels. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Sundays race at Auto Club is also down from the second race of the 2021 season. Then they sharply declined in Week Two. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Home Media FOX NASCAR hits Las Vegas low. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. This is the most viewed season-opener since 2015. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. Im also someone who became a disenchanted former fan myself. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. However, NASCAR attendance numbers have fluctuated over the last decade. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. Nepotism isnt dead in NASCAR. Where . Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. They are included along with social media engagement, streaming, and the like. This article looks at several of the reasons why NASCAR is losing fans. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. Declining television ratings have been a near-constant part of the NASCAR conversation for years. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Drivers. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Schedule/Results. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. The 2021 campaign includes six road course races, a dirt race at Bristol (! That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. NASCAR Home. I remember watching it and literally wondering if I was going to see the finish of the race. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. Even more so than in baseball, the on-screen product is affected with the layout of a track. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. It was blatant condescension towards what was arguably the most loyal fanbase in sports. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Tiger Woods was great for golf. Q: You say NASCAR continues to grow and like you, . After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. The Daytona Road Course averaged 4.750 million viewers during the event. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. That would have a big effect on viewership overall. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. At the start of the 21st Century NASCAR TV ratings, meant everything. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. The Yankees were always good for baseball. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? ), and a race at the concrete venue of Nashville for the first time. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA In 2019, that number had dropped to just 2.92 million. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. The erosion is even more pronounced when you . But theyve also improved the schedule, the broadcasts, and the method of determining a champion. It was a successful year as the sport averaged over three million average viewers per race. TV ratings are no longer the end all be all for NASCAR. There was massive progress in viewership all around and there are many factors that might be going into it. Dale Earnhardt Jr. retired at the end of the 2017 season. OutKick reported: The NBA ratings are worse The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Or at least to give the appearance of it. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. The NFL only went down 9%, but please, tell me about anthem kneelers. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. NASCAR TV ratings were once the darlings of the sport. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. Longtime, big-name sponsors are leaving the sport while. What other big American sport has ongoing action behind a commercial? Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The above car is a NASCAR entry that is supposed to look like a Toyota Supra. The sport has grown from. The NASCAR ratings for the 2022 season are the best they have been in four years. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. The crowd sold out it's 30% capacity soon after the event was . There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Certain segments of fans, and media, began to cry that sky was falling. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. View 2021 Bristol tv ratings below. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). NBA players take a knee during National Anthem, screen image Get woke, go broke. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. But experts say the reasons are multitude. The decision . Not only is this tolerated by NASCAR but encouraged. (Photo by Chris Graythen/Getty Images). U.S. NBA Social Justice Poll. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. The . The XFL's ratings were disappointing in Week One. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? Gordon scored the most points overall of any driver in 2004, 2007, and 2014. They do not want to watch commercials over and over again. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Auto Club Speedway's racetrack seems to be adored by every . And he had a very large fan base. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). The 2019 season was run as regularly scheduled as well. Its a simple fact that everyone understands. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. NASCAR moved the Brickyard 400 to September . People do not want to watch numerous full-screen commercials while green-flag racing is taking place. . NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA The news sort of heads downhill from there. 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