In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. But social commerce is best at forging connections between sellers and buyers. WHO WE ARE? Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. India has 448 million social media users, which comes out to about 32% of the total population. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. It's proven to be a highly effective way of reaching specific audiences. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. What Does This Forecast Mean for Marketers in Asia-Pacific? TheSee this and similar jobs on LinkedIn. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. This is according to Hootsuite's report. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. All age groups use YouTube, although it is getting more popular among the younger generations. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. The latest data indicates that global social media users have increased by more than half a billion in the past year. Reliable data in simple displays for presentations and quick decision making. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Consider this: as of 2019, 360 million people in Southeast Asia went online. However, usage and popularity vary significantly between countries. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. But, Clubhouse isn't the only game in town. Social media is widely used throughout the APAC region. Exportable files for easy reading, analysis and sharing. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. This button displays the currently selected search type. Their activity has attracted in-market audiences in droves! In Taiwan, social media is hugely popular among internet users. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. The majority of these (445 million/99.5%) access social media via their mobile phones. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. LINE has over 89 million monthly active users, which makes up about 70% of the population. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. And the number of internet users is still growing, too. Theres also one surprise social network coming out of Vietnam. Now you know where to reach your customers. . Release date refers to the date of access. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Then you can access your favorite statistics via the star in the header. Show publisher information Listen up, marketers! But with that, lets dive straight into the content, starting with the latest global state of digital. 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