[17] During its first year of business, the company was run without any formal funding. You know I was talking to one of my favorite authors, Steven [Pressfield] who told me that exact thing. Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. And this is the way you build any product, right? My mom knew to give me a broken VCR rather than throw it out. You dont have to be a published author to do this. So that was the big lesson, serious is good but fun is viral. [6] By July 2012, the site reported 10 million members, 20 million monthly visits, and thirty employees. You can get real time feedback about something you write. [2], Goodreads was founded in December 2006 and launched in January 2007 by Otis Chandler and Elizabeth Khuri Chandler. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? But people started to get burned out on those big generic sites. You know, one of the first things I do when I go into any bodys house is I look at their bookshelves and see whats on there. Andrew: The book Think and grow rich, I think one of its points there is to work with good people, because their systems, their was of working is going to rub off on you. I say Okay theres a lot of users here that are really, really wanting this or that, and then I can prioritize what were going to build. Interviewee: Oh, its, its, its amazing so far. Andrew: I see. Interviewee: Ah, right. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. This sparked public outrage and started a discussion on the relationship between authors and reviewers on Goodreads. If they were black, theyd go to a black dating site. Andrew: Definitely, alright, well end it there. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. So then they started going to these niche sites. You were studying mechanical engineering. Hes a guy who once hes done reading a book he just tosses it out I guess because he sent the book to me, the one that I was most interested in. which is go out and get the book and try to learn it on your own. Its all about (muffled) testing. US . Andrew: Its all about research online. Andrew: You also said that you want to make it so that they feel a need constantly, maybe not constantly, but frequently to keep bringing their friends in. Andrew: What about the business behind it, or how do you, alright so I can understand its fun, but if theres not as much substance to it wheres the money coming from is I guess what Im asking. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. Goodreads felt Amazon's requirements for using its API were too restrictive, and the combination of Ingram, the Library of Congress, and other sources would be more flexible. Talk to them a couple months later after the books been on the shelves for a while, they are so depressed they dont even want to talk about the book anymore. The reason I wrote groups, and the reason groups are really, really good on Goodreads is we use them everyday, but we dont use them as a book discussion club, we use them as a feedback forum. Or much faster feedback about something you write. Because one thing we noticed early on was that wed be browsing around and some guys profile would say Hey, Im so-and-so the author of this and wed be like Whoa, theres really cool authors hanging on our site. But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. So now you have the opportunity to become a better writer by putting yourself out there more and more often and seeing what people like and dont like. Interviewee: Right, sure. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. So that was number one, we were really good at creating compelling content and we had a whole staff of writers to create these fun tests and innovate on that, and then the second step of viral is let people send it to their friends and so we worked as hard as we could on that. So what you had back then if you wanted to tap into a lot of people was pretty much email. How can they get people to read them? In this inte. Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. For a lot of people, this is when things started to go downhill, and it's hard to argue against that. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. You know, today we have Goodreads for books and we have Flickster for movies and we have Netflix and we have LastFM for music. [Break in audio] So what a lot of these authors are realizing Hey, Ive got to be out there on the internet collecting fans and gaining readership.. On his own, and then he went out an got funding. I had a drawer, not a drawer, several cabinets full of disassembled stuff. So shes really been into the product and we kind of view it as both of ours a little bit. And I think a lot of companies dont realize that when you look at all the dumb domains out there. So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. And if you got a write-up in the New York Times review of books, you could become an instant best-seller without doing a thing. A lot of engineers just like thinking about code and I can understand that, so if youre an engineer who likes just thinking about code maybe you need your left hand man who can go think about business, like you and your brother. Andrew: Do you think you couldve learned it if you didnt have an engineering background? You had match.com, you had americansingles.com, and eHarmony, and those are great. [Andrew Laughs] And I took a few CS classes two CS classes at standford. You would add photos and there was a news feed that had all your friends photos and our whole company, an 80-person company used this every day and every day there was an email update with everyones photos from the weekend or the day before and it was really amazing because you really got to know everyone in the company much better than you did by just talking to them because you got to see where they were and then you had a basis for a conversation. But, you guys also did certain things to make it even more viral. So thats important to understand, but its easier said then done. If you havent heard of Otis Chandler its because he spends more time coding his site, Goodreads.com, than promoting himself. So, can you tell people what Goodreads is? I was a Saint Bernard because Im loyal. They were very open with all number and stats and where the business was going, and they really believe in being a teaching company, which I also believe in, from them. A person whos an engineer who wants to develop, who wants to think about engineering problems, and not financial problems. And we can even narrow it by budget. If your name is Chris Anderson or Malcolm Gladwell theyre going to help you. And both my grandfathers own their own companies and are successful. So it just always seemed like something I wanted to do. They were too serious. Ning has built like what? In 2007, Otis Chandler developed a social network for bookworms because, rather than relying on media reviews and bestseller lists, he wanted to get reading recommendations from friends. I love that, I love the clever thinking, the clever business thinking, behind Goodreads. You'll learn how he did it in this interview. Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. Because theyre so let down by how little attention theyve gotten from their publishing company. And Goodreads allows you to keep all of the books youve ever read. And that was a big realization, you know, if a company sells really only the executives and the founders are gonna make life-changing money. Its only about a week and a half old, but its pretty exciting for us. Hes talking to fans and hes got big followings on all those services. And yet, a funny thing that he said about business school: He said Dont go to business school, and you go James, you went to business school. Otis Chandler succeeded his father as the paper's publisher in 1960 and held that post for 20 years, though Norman Chandler remained an executive with the company until his death in 1974. Interviewee: And I could see social networking was probably going to do the same. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. And you look at how many people come in and how many invites get sent and how many people can make it to the end. [59], In May 2013, as a result of Goodreads' acquisition by Amazon, Goodreads began using Amazon's data again.[60]. Goodreads CEO & founder Otis Chandler and Elizabeth Chandler Editor & Chief run a social reading site that offers book reviews and a place to discover new books to read, based in part by. We have estimated Otis Chandler's net worth, money, salary, income, and assets. Big Space, I see your note. Interviewee: First, Ive always been a reader. Andrew: Funny how many people who went to business school would say the same thing. The design. Thank you for that recommendation. You Grok? There are settings available, as well, to allow Goodreads to post straight to a social networking account, which informs, e.g., Facebook friends, what one is reading or how one rated a book. They finally have written a book, its going to be out there, people are going to know their name. He says he loves Good Reads, he loves the community on there, and he wonders what youre going to do to get authors more engaged. Andrew: Before we get started, I want to introduce you to Haystack. Goodreads is basically a social network for book lovers. Interviewee: Heh, right. [69] According to Goodreads, transgender authors who published under a different name before coming out can contact the website directly to request exceptions, although there are no known or notable cases where trans authors have been given such choices. And in thinking that way, I realized wow, books are kinda broken on the internet. Goodreads members can apply to become volunteer librarians after they have 50 books on their profile. Interviewee: I think thats the trick and I dont know if theres a right answer, but we try to judge every new feature on kind of three criteria, and they would be: number one is it going to get us more traffic, number two is it going to make us more money, and number three is it going to be stickier? If you want to narrow your search down a little bit further you can click on the city, and I used to live in Los Angeles, so well experiment by clicking on Los Angeles. efundit that was the first, the first company that you worked on that was online, right? So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. You know, it kind of seemed like it was the wild west where you could actually create real things from nothing. Critics of Goodreads have considered this decision to be a form of censorship. Im in Argentina can I find people who are here instead of having to get the book shipped from the US? [66], Critics of the Goodreads platform feel that Goodreads' dominant position, coupled with limited development by Amazon, has prevented better tools emerging for personalized book recommendations. If they were Christian, theyd go to ChristianSingles. Some authors have suggested that Goodreads take a stricter approach to public review postings in the same manner that Amazon has done in the past, such as requiring a telephone number, a verified account by email address, and a real name before any account-holder can post public ratings or reviews. You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. But yeah, I think you need to be doing everything and anything you can. I mean I was totally the kid that disassembled every mechanical piece in our house when I was young. So am I coming up with these ideas, kind of, but really its our users who are coming up with it and saying Gee it would be really great if you did this, and I go Yeah, youre right, so its not that hard actually, you just have to listen. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. GoodReads didirikan pada Desember 2006, resmi dirilis pada 30 Januari 2007 oleh Otis Chandler dan Elizabeth Khuri. But without much fanfare -- or outside funding -- he built his community of booklovers to 650,000 members. Andrew: Why did you decide to start your own company instead of going and looking for another great company to work in? Did you code it all up yourself in the beginning? Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. [?] Maybe theres the business model. And wed already built it so every book has an author profile that lists the titles by that person. Andrew: Good example, by the way. In December 2007, the site received funding estimated at $750,000 from angel investors. Because Goodreads allows reviews for any book record as soon as it first appears on Goodreads, and cannot verify that any account-holder in fact owns the book they claim to have read, there is no clear way to police this. Even if you get published by Harper Collins or Manninghouse, great theyre going to put your book in the Barnes & Noble store but, theyre not going to market beyond that. And you just track as much as you can and then better it. He was the fourth and final member of the Chandler family to hold the paper's top position. That they should see that the place doesnt feel as good, doesnt feel as comfortable without as many friends on it. Find out Otis Chandlernet worth 2020, salary 2020 detail bellow. How do you know what to pick? You know for us we had a problem where Goodreads was about cataloging your books so you come in and youd add a bunch of books and youd say what you thought of them, and maybe youd go kind of nuts. Many of his most prized pieces had already been sold, including his 1894 Baldwin steam locomotive and his beloved Porsche 917 racecars. You know they had all different types and this thing went viral and this was right before I joined. What else did you do that was different and that helped spur on virility? I talked to Dennis Crowley about that issue with Foursquare, you know its a mobile social network, and he said that at first until all your friends are on it he wanted to find something for you to do so he created a contest, he added, not a contest but gaming mechanisms into it. Before we continue with the story, Otis can you tell the people what Goodreads is, if theyve never been on it, if theyre not one of the, one of the millions of people on the site? Alright how can people connect with you Otis? Him on Goodreads? But if you wrote a book about a certain topic you should go to people whofind communities around that topic and market to them. [46], The Amazon Kindle Paperwhite (version 2) and Kindle Voyage feature integration with Goodreads' social network via a user interface button. What about groups? Amazon & Goodreads; Education. It was all about learning how you build the product. I dont think it worked. [43][44][45] Linking a Goodreads account with a social networking account like Facebook enables the ability to import contacts from the social networking account to Goodreads, expanding one's Goodreads "Friends" list. And what I noticed about dating was that you had big generic social networks. I want to get into Goodreads and how you came up with the idea and how you built it up but lets go a little bit more back story. And Goodreads, before it got any outside funding, it was him, just building this thing up. [52] Goodreads librarians coordinate on the Goodreads Librarian Group. Social book cataloging website owned by Amazon, Learn how and when to remove this template message, published under a different name before coming out, "Amazon to Buy Social Site Dedicated to Sharing Books", "Book lovers seething over Amazon acquisition of Goodreads", "Elizabeth Khuri Chandler Tells the Origin Story of Goodreads", "Need Advice on What to Read? Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. Otis Chandler is the most interesting person in the book, a driven, hollow man. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. And then I think in mid-January Mashable picked us up. So its gotten a lot harder. We can also go to top, we can hit save to favorites, save it for later, and then keep clicking around. Otis and Elizabeth Chandler are founders of Goodreads. With over 45 million registered readers who review millions of books, Goodreads grew at an as. Interviewee: Yeah, I had basic stock options. The first few pages are written in a glitzy, sophomoric style that is grating. Interviewee: Right. He wanted to integrate this scanning experience and to create a space where people could write reviews regarding the books that they read. Members can receive the regular newsletter featuring new books, suggestions, author interviews, and poetry. [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. Since the second I found the Hardy Boys all the way through when I got to high school. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . Interviewee: Well, the other caveat is that we launched it in the US only. And this is very similar to the Facebook self-serve product or the MySpace self-serve product. Heres the interview. Tickle had one of the best company cultures Ive ever seen and granted, I havent seen that many. [40] Goodreads organizes offline opportunities as well, such as in-person book exchanges and "literary pub crawls". Otis adalah pemilik perusahaan penerbitan di Amerika Serikat yang juga menerbitkan Los Angeles Times. Tens of thousands? He was the fourth and final member of the Chandler family to hold the paper's top position. Without much fanfare or outside funding he built his community of booklovers to 650,000 members. I know the first time that we tried this interview it didnt work out so well. Andrew: Was it about the, the Was it about the businesses that were being built out of nothing that excited you? So we kind of, I actually have a spreadsheet where Ive got a product and then I give a rating on each of those three criteria and then I come up with a total priority. But if the authors not into it, its not going to work. Andrew: Okay, great. Interviewee: Yeah, I think so. So if an author wants to think of himself as an entrepreneur and get a following before he gets published, how do they do it? Youll hear how working for Tickle.coms founder, James Currier, was better than going to business school. "[4][20] After a user has rated 20 books on its five-star scale, the site will begin making recommendations. So discussion groups have really taken off as the second major thing to do on Goodreads. Luckily the guy who had Goodreads.com with an s sold it to me otherwise Im not sure if it would have taken off like it did. So what we had is we animated on this fun, plus serious model and I think at the end we had maybe 600 fun tests and maybe 150 serious tests, and the serious tests we eventually figured out we could sell a result to these. Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. Its cataloguing your books. Andrew: I remember one of the things we talked about, you spoke at a live Mixergy event about how to build virility into your product and you said that when a user registers youd ask them for their friends immediately, right? Sign In http://www.twitter.com/otown https://www.goodreads.com/otis Otis's favorite books More Otis's Bookshelves read (577) You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org. I emailed Kareem and I said I love your reviewer, I love the book that you talked about. He talked about a book that talked about Ryanair, I forget the name of the book, and he said, Dude, Ill send it to you.. Amazon.com, Inc. v. Barnesandnoble.com, Inc. https://en.wikipedia.org/w/index.php?title=Goodreads&oldid=1141346846, Short description is different from Wikidata, Articles lacking reliable references from January 2022, Articles lacking reliable references from November 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 24 February 2023, at 16:16. Andrew: Sure. Profile Name: Otis Chandler Age: 31 Company: Goodreads.com Title: CEO and president First job: Ranch hand in Montana Bookselling in the future will be "all about using the Internet and free e . Requires subscription and macOS 11.4 or higher. Interviewee: Right. Andrew: Alright. My process before Goodreads was that Id hear about a book somewhere and Id put it in my Amazon shopping cart. [71] Having false or invalid quotes removed can be a difficult process; problematically the quotes can be picked up by third-party websites like Pinterest and Instagram in the meantime, spreading invalid quotes attributed to the author even further, as Goodreads quotes bring a high amount of web traffic. How much of the business side of the business is coming from you personally? And thats okay. Login or become a premium member. So its not keyword based like the other ones; its book genre based. So its kind of fun like that. Andrew: What else worked well? And thats when we went from five users a day to 100 users a day and then kept going up from there. Number of Investments 2. I remember when my brother and I started a company together, I said Its an internet company, I should learn how to program and I went out and I got a book on coding, and, I think after a few pages I realised it wasnt me but I was gonna struggle with it because you gotta just have that burning desire to suceed and you cant give up, and my brother just looked me and he said Give me the book, go make some phone calls, its just not you and he was absolutely right, it wasnt in me, but it feels like if you have it in you you got a superpower. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. Day to 100 users a day to 100 users a day and then otis chandler goodreads net worth think in mid-January Mashable us! 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